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In this excerpt from Chris Dos typography course he breaks down the basic rules to improve your headline type and body. Instead of stretching a typeface the graphic designer can select an alternative font that is wider or taller.
Basic Typography Rules Typography Typography Layout Typography Rules
The five basic principles of typography design or any other type of graphic design that every designer should know are.

Graphic design typography rules. Every designer knows that readers usually scan the content on the web. Dont think of typography as strategic use of fonts. Before developing your skill set you should learn the basics.
Invoke creativity in your typographic designs and use swirls textures lines or creative elements that you feel will complement your font. There are a few rules of good typography and typography design and this is something that all typography designers should know. And as a designer knowing the typography rules ins and outs is something you should take as a responsibility.
Dont limit yourself to just typefaces and existing fonts. Graphic designers usually stretch fonts to make the font broader or taller. From adding optical margin alignment to adjusting tracking here youll find a handy set of guides for lifting your typography skills to a pro level.
Although the strict rules of a style guide can dictate typographic elements used designers should go with their gut and explore. Typographic hierarchy is the way you stress the significance of certain lines of type as opposed to others. White Space Can Be Useful.
Its more than just creating plain text. 20 Design Rules You Should Never Break. Treat your fonts as a form of art.
Learn how to design with typography. If not massage the type a little one way or the other. While understanding the rules and terminologies of typography design is instrumental to help design a great looking website advertisement or any other creative trusting your creativity is also very important.
Knowing the typeface and fonts characteristics will aid in combining them in designs. The designers have been using typefaces strategically to make a text readable and also to make an impression on viewers. So designers who keep the typographic rules in mind highlight those certain points by changing either the color or the size of the font.
Balance that conveys a consistent structure Hierarchy that defines organization and direction. Graphic design typography however comes with a clear set of typography rules. This is done by guiding the movement of their eyesight through visual hierarchy.
Graphic designers use typography to adjust the text within the design. Designers swear by these five go-to rules for keeping their typography looking tip-top. Some graphic designers have the mistaken notion that white space is.
As a result you establish and move the order in which the audience receives information from the design. The planned use of typefaces allows the designers to make a design look aesthetic and pleasing. Balance Classic Typefaces with Cutting Edge Fonts.
This helps in creating content with a purpose. In order to understand the basics its important to learn typography rules that will guide you as you improve your design. Typography designing may seem like a daunting pursuit especially for those with little artistic skills.
A rule-of-thumb is an expression signifying the most common approach when setting typography. However you can ensure that your work will be readable and aesthetically pleasing if you keep these basic typography designing rules in mind. A web reader always scans the text in Z or F patterns so most important things are written on the lines.
Divide Your Design Into Thirds. The rule of thirds is a simple technique where designers divide their designs up into three rows and three columns and at the points where the vertical and horizontal lines meet is where your focal points should be. No matter how good you think you are or how inexperienced you are its never a waste of time to remember the typography rules because they transform your creativity into an effective design.
At a minimum it is a good starting point to see if the font being used fits this rule-of-thumb profile.
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